Link reclamation
Recovering links you should have but currently don't, by fixing broken backlinks, restoring lost ones, and converting unlinked brand mentions into live links.
Link reclamation covers several related cleanups: turning unlinked mentions into links, contacting sites whose link to you now points to a 404 or wrong URL, recovering links lost when a referring page was edited or moved, and reinstating equity from your own migrated or deleted pages. The common thread is recovering value that already exists rather than building from scratch.
It is often the highest-ROI activity in a link program because the editorial endorsement is already there. A broken inbound link can frequently be salvaged by pointing the linking site to the correct URL, or by adding a 301 redirect on your side so the equity flows to a live page.
Run reclamation on a recurring schedule, not once. Sites redesign, authors rewrite posts, and URLs change, so links quietly break over time. Auditing your backlink profile periodically and reaching out (or redirecting) keeps hard-won equity from leaking away.