Branded anchor
A branded anchor uses your brand or domain name as the link text, such as "Angle" or "angle.com", rather than a keyword.
A branded anchor is link text built around your company name, product name, or domain. Because people naturally cite brands by name when they mention them, branded anchors are the most common and the most trustworthy type in an organic anchor text profile.
They matter because a high share of branded anchors is a hallmark of a natural, low-risk link profile. They build entity recognition with search engines and almost never trip an over optimization filter, which is why a healthy profile is typically dominated by branded and naked url anchor text rather than keyword-rich phrases.
The honest trade-off is that branded anchors pass little keyword-specific relevance, so they will not directly push a page for a competitive term the way an exact match anchor attempts to. That is a feature, not a bug: they are the safe foundation that gives you room to use a small number of keyword anchors without your overall ratios looking manipulated.